Trying its best to live up to its name (Dai-ichi means "first"), Dai-ichi Life Holdings is one of Japan's top insurers. The firm sells individual and group life insurance, annuities, and supplemental medical coverage, as well as individual and group pension products. Dai-ichi Life also provides non-life (property/casualty) insurance products through its partnership with Sompo Japan Insurance, as well as cancer insurance through a partnership with Aflac. Other services include asset management and risk management. Dai-ichi Life sells its products through its network of thousands of sales representatives.